CASE STUDY
CELEBRATING
USING SOCIAL MEDIA TO
STAND OUT IN
A CROWDED MARKET
THE PRACTICE
Excellent surgical results and a positive local reputation differentiate Careaga Plastic Surgery from other practices. Known for his unique results in abdominoplasty and mommy makeovers, Dr. Daniel Careaga is board certified by the American Board of Surgery and the American Board of Plastic Surgery.
THE MARKETING CHALLENGES
From Palm Beach to South Beach, the South Florida market is crowded with plastic surgeons and cosmetic clinics. Differentiating Careaga Plastic Surgery from the crowd was the initial challenge. We hit the ground running by directing the design of a brand new website and capitalizing on their incredible before and after results.
9 MILLION
IMPRESSIONS
Targeting through Demographics and Habits.
212% INCREASE
IN ENGAGEMENT
Clicks, Shares and Conversations.
THE STRATEGY
Considering the extremely competitive South Florida market, the first step was spending time analyzing their competition as well as spending time in the Careaga Plastic Surgery office. From this initial step, we were able to recognize how to market the practice and strategically set them apart. The strategy for Careaga Plastic Surgery included: Aggressive Social Media Marketing, Social Media Advertising, Email Marketing, Online Reputation Management, Referral and Influencer Marketing.
THE RESULTS
BCM helped Careaga Plastic Surgery achieve an increase in patient leads, practice revenue and online branding by replacing their traditional marketing with digital and social media marketing. Careaga Plastic Surgery was better able to connect with their patients through social, creating a larger brand image in Miami and expanding their presence worldwide.