With over 100 million active daily users, it’s no secret that Snapchat has become the fastest growing social media platform in 2016. With so many active users, businesses are using Snapchat to engage with their clients on a different level.
The app gives you full creative access to tools like filters, geotags, text, emojis, music and so much more. Using Snapchat for business sounds like a no-brainer; however, with more access comes more responsibility. Here are my 3 Do’s and Don’ts on using Snapchat for Business.
Jeopardize your professionalism. It’s important to stay accountable to your brand and maintain the same level of professionalism you show face to face. The power of social media is underestimated and snapping the wrong video or photo can not only cause you embarrassment, but be dangerous in serious cases.
Using Snapchat, within the appropriate industry, can be a great additional social media space to engage with your clients. Like all other social media platforms, it’s important to know how to use it and use it professionally as a business.
Always keep in mind that your business profiles are not your personal profiles and it’s important to maintain professionalism at all times. It’s also crucial to know the legalities behind using social media for your industry.
Take a minute and think about your clients and your market. Ask yourself if bringing Snapchat to your business is a smart move, I think you’ll be surprised.